We believe consumers and utilities are #MorePowerfulTogether. Pioneer Utility Resources partnered with Northwest Public Power Association to create an initiative for utilities to engage consumers in the value and importance of public power.
Our goals:
- Focus on Western utility region.
- Create easily-customized materials.
- Increase engagement of member utilities with their consumers.
- Raise the profile of public power.
Over the past year we’ve been rolling out actionable consumer content to support two-way communications and consumer engagement. This support includes:
- Message Guide for More Powerful Together
- Print and digital ads
- Social media posts
- Leadership editorials
- Website content
- Pop-up banner art for utility lobbies, community events
- Posters (internal and external focus)
- How-to webinars
- Radio psas / on-hold scripts
- Annual meeting speech
- PowerPoint for use with external audiences
- Annual meeting support (pop-up banner art, shirt art, buttons)
- Infographic
